Benefits of registering a trademark for the incorporated LLP: if you have an LLP, a product or even a slogan or clever logo, you should think about registering a trademark with Coddan.
A trademark is a recognisable sign, design or expression that identifies products or services of a particular source from those of others. That rather dry statement means that the trademark is your identity; it represents your limited liability partnership and the values you attach to it, the hard work that has gone into its creation and the image that everybody knows it by. If you don't trademark your LLP or product, that means someone else can just take it.
Of course, it isn't that simple, and you can still argue against another limited company or limited liability partnership, or a private individual, infringing your rights if they've blatantly ripped off your concept. However, it is much easier to protect your corporate identity or branding if you have trademarked the name first.
There are a number of advantages to going through the proper channels and trademarking your business. First off, it will prevent you building a business around a name that already exists and could, potentially, cause problems down the line. If you are trading under a very similar name to another company, with similar branding, that has trademarked its identity, it could damage your business and even lead to a claim later on.
Once you have registered your trademark, it's yours and you have the right to take action against others who come too close to it. Simply having a business name does not give you the right to claim exclusive ownership, but if a competitor starts to use the name in connection with a business in your industry, you may well be able to make a claim.
Some studies have shown that companies that use trademarks last, on average, two years longer for each registered trademark. This may be circumstantial and the companies that are likely to register trademarks are also likely to be more efficient and professionally run, but there is no doubt that a trademark sign increases consumer confidence and helps people decide to buy from you.