Benefits of Registering a Trademark in the EU

Registering a Community trademark brings numerous benefits to individuals or groups when setting up a business or launching a new product. Trademarks allow companies to protect their branding, ensuring that they can invest in a brand, set of images or advertising strategy. It is important as the owner of a company to be able to do this without fear that your hard work will be used by a competitor, and trademarks offer this protection.

A trademark, however, is typically only registered to the country in which it is registered. In an extremely open market like the European Union, this is doubly important. The EU is far more that just a free market, of course, and there is an EU-wide Community Trademark system for registering a trademark that companies can take advantage of with the assistance of Coddan's experienced trademark solicitors. This system offers a plethora of benefits.

The obvious advantage to registering a trademark in the EU rather than just within the UK is that there is only one registration process and only fee charged. The benefit of protecting a Community trademark within over two dozen economies rather than just one is hard to overestimate, paving the way for easier and cheaper expansion into neighbouring markets. The comprehensive nature of an EU community trademark is also a major benefit. It clarifies the legal right of you or your limited company to a trademark with no confusion or doubt, at a glance.

There is also, needless to say, a straightforward financial advantage to registering in all EU states through one application. The fee is far lower than the equivalent fees for registering in each EU member state individually would be.

Coddan are experts in ensuring that the registration of EU community trademarks is as straightforward as it is beneficial. Having set up an EU-wide community trademark, your company or product will be prepared for marketing in other EU member states. With this achieved, taking advantage of the free trade area, which takes in a total area of more than 350 million potential customers, will be far more straightforward, giving your private company or product a kick start and competitive advantage compared with other domestic competitors.