Although it may sound like a tired business cliche, "Image Is Everything" is a piece of advice that is just as relevant today as it has ever been. In reality, the nature of the electronic age and the internet has made it even more important for a business to have an effective logo and graphical brand representation - in turn it has also made it essential to apply the most comprehensive levels of legal protection at the same time. At Coddan Ltd, our corporate and legal experts can provide business owners with vital insights about trademarking and copyright protection in the USA, and you will be able to rest assured in the knowledge that your "stateside" business image will be in the best possible hands.
It is already well-known that the US economy is one of the most diverse and vibrant on the planet, and the sometimes chaotic marketplace for advertising has proved that the right logo is key, time and time again. It is often necessary to dedicate a serious amount of resources (both financial and personal) to developing an effective logo, and this overall investment needs to be matched by appropriate legal protection once it has been released into the economy. By arranging for comprehensive trademark protection, swift legal action can be taken if a third party attempts to capitalise on the considerable efforts that you have made to design your logo.
In a similar manner to other regions of the world, the population of the USA has become far more competent when it comes to using the internet and graphical design software, and this means that it is relatively easy to take a logo (without consent) and print it elsewhere. Although this is a simple activity, this does'’t make it legal! Making a few small changes to the artwork is now equally accessible to those with very little computer experience, and adequate USA legal protection will mean that the identifying features of a logo can be recognised before your brand is used to generate income for a third party.
The United States of America is one of the most commercially diverse regions in the world, and this is something that is fully recognised by the expert business services specialists at Coddan. When we are approached by companies and individuals that conduct business in the USA, one of the most popular questions is about the need for an effective trademark – this is because an area that is so vast will always have the potential for unauthorised use of slogans, logos and branding. Unlike a number of other trademarking companies, we truly understand the nature of the state-oriented setup of the USA, and this means that we are able to pinpoint the exact areas where your business could benefit from a trademark registration.
As with any other global region, we strongly recommend a trademark registration when there is a possible risk of a third-party capitalising on your good name or image. Most of the states within the USA are incredibly large, and they could all in effect be considered as separate countries. Therefore, if you are only looking to trade within a specific state (or group of states), we can register your trademark with the state-level trademark agencies that really matter. Although there are a number of situations where it would be wise to apply for a USA-wide trademark, this could in fact be a waste of resources if you have no intention of operating outside of a set area.
The ability to concentrate a trademark in specific states is one major benefit of registering a trademark in the USA, and the benefits continue once the actual trademark has been established. Due to the global impact of the US economy, a successful trademark registration in the United States can be used as the basis for the same registration elsewhere – it is often necessary to prove evidence that the term or image belongs to the owner, and a US trademark registration is recognised in a number of other worldwide territories.