What information do I need to provide to my customers if I offer Forex facilities? A good Forex brokerage is much more than a place for customers to deposit their funds, make some trades and hope for a good return on investment. The Forex brokerage market is extremely competitive, so it's a good idea to have the ability to provide your customers with as much information and tools as possible. At Coddan Ltd, we understand what separates the good Forex brokers from the great ones.
World-beating customer service goes a long way: try to be as approachable as possible through all channels - on the phone, via online chat or in person, if at all possible. As far as money is concerned, your customers will want to be able to get in contact at all hours of the day for reassurance and advice regarding their investments. Get your customer service right and you're on the right track.
Registering your company means your customers can trust you: a certificate of incorporation sends a message to your prospective customers that you're a company they can trust. With Coddan Ltd, registering a limited company in the UK or overseas could not be simpler – when registering, you'll also receive a tailor-made memorandum, articles of association and an optional corporate bank account with one of the UK's largest financial institutions.
Offer expert advice: experience in the Forex markets is crucial. If you can provide your customers with well-informed information and advice at no extra charge, chances are they'll spread the word about how good your business is.
Provide technical analysis: your traders will expect to be provided with all the tools, charts and graphs they need in order to analyse the performance of their investments. More features are always better when it comes to market analysis, so be sure to offer detailed trading statistics.
Keep your customers up-to-date: offering up-to-date news and reports on your Forex brokerage site will provide your customers with the confidence that you've got your finger on the pulse of the markets. Try linking feeds from larger brokerages.