As a sole trader or unregistered business, you are free to change your limited company name whenever you choose. If you start to offer a new service, expand your business or merge with another service, it could be time to rebrand. However, the situation is less simple for limited companies. All of your registered information as a limited entity is tied to your business name, and it is this name which you register during company formation.
If you wish to make a name change, you will need to make an application for this and have your original name removed from the register, moving all of your private company information to the new name's records.
This might sound like a complicated process, but Coddan has many years of experience in making these changes and we understand the system well.