There are many reasons to register a trademark in the Republic of Ireland if you have a business or brand that you are trying to build and make a success. A trademark needs to be registered within the country or countries that it intends to operate in, so if you want to do business in Ireland, your trademark should be registered there.
The easiest way for you to register your trademark is through Coddan, who know the process and are able to provide you with the help you need to get through the process quickly and simply. Some of the advantages of registration of a trademark in the Republic of Ireland are: -
Protecting your private company name and branding: creating a company name, logo and branding, and applying this to all of your products in order to build a strong brand can take a long time and cost quite a bit of money. If you don't trademark your company name, logo and branding, someone else could easily move in and steal your name or logo and there is very little you can do about it. Registering a trademark protects your intellectual property.
Protecting your business from the competition: if you haven't registered a trademark for your business, anyone else is free to use your company name and carry out work in that name. This means that if they do a bad job, or consistently behave badly, you could find that your company name is damaged, and that you don't have a leg to stand on legally in order to prove that they are nothing to do with your business.
Building value in your business: potential clients may look up your business, and a registered company with a trademark will seem more official and make a client more comfortable than a limited company that is not registered. You are basically building the value of your company by registering it and protecting your work with a trademark, ensuring that customers are happier to choose you.